Brazilian, Peruvian and Argentina Beauty Standard

    Brazilian, Peruvian and Argentina Beauty Standard

    Brazilian, Peruvian and Argentina Beauty Standard

    In South America, certain beauty standards are predominant in each country. This article focuses on beauty standards in Brazil, Peru, and Argentina, especially comparing them to North American beauty standards (e.g., natural hair, makeup, and skincare).

    Whether you’re planning to visit South America or trying to learn more about its culture; this article will teach you more about the historical reasons behind its beauty standards, as well as give you some tips on how to conform to or challenge these standards when you’re visiting or living in South America!

    General Beauty Standards in Brazil?

    You wouldn’t be alone in thinking Brazilian women have flawless skin: They don’t. And neither do any of their neighbors in South America. The real secret behind Brazilian women’s generally flawless complexions is a specific skincare routine.

    To get rid of spots and skin tone, these beauties swear by a daily moisturizer containing SPF 30 or above and an exfoliating scrub (like Apricot Oil) that helps shed dead skin cells before they clog pores. Whitening products are also popular with Brazilians – many will resort to professional whitening treatments (not suitable for those with sensitive skin). Still, others use whitening creams like Fair & Lovely regularly.

    Beauty trends in Brazil

    In Brazil, most women strive to have a light complexion because of their race; having tanned skin is usually seen as undesirable. According to research Brazil (2005), 85% of respondents felt that lighter skin tones were more attractive. Many women also desire straight hair with full volume and avoid wearing too revealing or tight clothes.

    Unlike in many other countries around Latin America, showing midriff is not common in Brazil, even though it’s becoming more accepted among younger generations. It’s also common for Brazilian women to wear long dresses or skirts.

    General Beauty Standards in Peruvian?

    Individuals who take pride in their appearance in Peru will probably have better health than those who are more worried about covering up imperfections with makeup. Physical attractiveness is prized; however, if you’re on a limited budget, consider focusing on small ways to increase your overall appeal rather than wasting money on products that won’t change your appearance.

    Women should seek out clothing that flatters their figure without being overly revealing. Men should also dress professionally at all times.

    Furthermore, both men and women should eat healthy foods for good skin and teeth. Overall, having a good body image is a factor of good self-esteem and those who feel beautiful inside usually look beautiful outside as well!

    Beauty trends in Peru

    Along with Brazilians and Argentinians, Peruvians have a unique view of what’s beautiful. Their most desired features are slightly different, typically smaller in stature than their more populous counterparts from across South America. For example, A nose with just a hint of an upturn is perfect; something much sharper would be considered unattractive. Also, consider that full lips are desirable in women while thin ones are attractive to men.

    Some things never change, though – large eyes remain key to achieving a beautiful look no matter where you go in South America! Remember that darker-skinned individuals tend to get fewer comments about dark circles under their eyes than lighter-skinned people. You may want to bring concealer for blemishes if your skin tone is darker, or ask your dermatologist for recommendations about how best to deal with them before arriving in Peru.

    That said, make sure not to overdo it on any cosmetics, as lighter skin tones often mean lighter hair colors – something that will also draw attention away from your facial features. Because of so many options, it can be difficult to determine what merchandise will work best for you and whether they are worthwhile to invest in.

    General Beauty Standards in Argentina?

    Argentinian women have a more European look than other South American countries. One apparent thing in Argentinian culture is their obsession with being tan. Being tan is an important part of most Argentinians’ overall appearance. When going out to clubs or bars in Buenos Aires, you will notice many self-tanning lotions and people spraying themselves with fake tans for immediate effects.

    This may be due to how Europeans value tan skin; when talking about skin tone, I often hear piel Clara (fair skin) or piel morena (darker skin). There ‘isn’t much emphasis on one specific color. Rather lighter or darker variations of brown are preferred over others.

    Beauty trends in Argentina

    Dark hair is a big deal in Argentina. The country is home to some of Latin America’s most famous stars – from Pope Francis to football legend Diego Maradona – who also boast famously dark locks. Brunettes’ beauty lines are often Moreno (Spanish for brown) or marrón.

    While many women covet golden brown locks, tanned skin is not a luxury reserved for those lucky enough to be born with it. One of Argentina’s top-selling cosmetics brands is named after its signature product: Dermosoft Bronceador. This self-tanning lotion comes in light, medium, and dark shades. And just as you might expect when you think about how much time Argentinians spend on their appearance, self-tanner isn’t just used by people looking to get darker; there’s an entire line dedicated to making people look paler Blanqueamiento Intensivo (Intensive Whitening).


    Being a woman comes with its share of criticism. All over Latin America, women are pressured to look like Caucasian women. Facial features regarded as flaws in Brazil or Peru, such as dark skin or lips, are highly desired in Argentina and vice versa. However, there is one physical feature that most Latin American women have in common: their hair.