How Much Should I Charge For Custom Vinyl Shirts?

How Much Should I Charge For Custom Vinyl Shirts?

How Much Should I Charge For Custom Vinyl Shirts?

Starting at $30 per, custom heat-pressed vinyl shirts: One spot, one vinyl color. $5 more for a single color vinyl at two sites. This contains one tank top or t-shirt (hoodies or long sleeves have additional costs) Designs with many colors will be priced/quoted as necessary. For instance, five shirts with a single color on the front and the back cost $35 apiece.

The simple solution is to increase the cost of production by 40–50% when pricing vinyl t-shirts for retail. Always set your shirt prices to earn a profit. If your margins are too low, you might be able to reduce your production costs or boost your retail price to ensure a positive return on investment.


If you’re in the market for custom vinyl shirts, there are several factors to consider. The first is the material. You can use heat press vinyl or screen-printed vinyl. If you’re ordering a few shirts, heat-pressed vinyl is a good choice. For larger orders, screen-printed vinyl is the best option. Both materials are very inexpensive. A heat press will cost you about $700 and a cutter will cost around $200.

You’ll also need to consider the labor costs. Many business owners forget to factor in the time required to produce the product. A standard labor rate is around $8 per shirt for the first two presses and $2 for each additional press. This amount may vary from one business to the next, but you need to determine the best labor cost for your needs.

If you plan to start your own t-shirt printing business, you will need a heat press. The heat press is essential for the printing process and is required for all types of transfers. The heat press should be of high quality, starting at around $700. A small craft cutter will cost about $200.

Markup Percentage

Markup percentage is a key part of any screen printing business. It helps you determine your profit by determining how much to charge for your finished products. This is done by using a profit calculator. However, a profit calculator is useless if you cannot accurately translate the figures into real-world situations.

The percentage of markup depends on a variety of factors. First, you must figure out your total expenses. A $30 t-shirt costs $15 to produce. On the other hand, a $50 shirt costs $30 to make. If you want to cover your costs, you need to charge at least 50% of that price.

If you’re unsure of your profit margin, use online calculators to calculate it. Once you have calculated the cost of each product, you can find the markup percentage for that product. If you’re selling vinyl shirts online, you should also factor in operation costs, such as overhead. In addition to that, you should account for marketing costs, including social media ads and search engine marketing. You should also include any losses that you may incur because of misprints.

How Much Should I Charge For Custom Vinyl Shirts?

Depending on the size and style of your custom vinyl shirts, you should also factor in the price of the materials used for your job. You can find a cheaper option by using bulk orders, but this puts you in competition with other sellers who offer similar items. You can choose to sell your products online or in a storefront, so make sure to do some research on the competition and find out how much profit they’re getting.

Most businesses aim to have a 20% to 45% profit margin, but many factors can impact your profitability. You may be able to make a higher profit if your products are in demand. For example, if you have a design that sells well, you can sell it for a premium price. On the other hand, you may need to offer discounts on less popular shirts. Proper pricing is critical to creating sales and profiting from your online business.


When you’re designing custom vinyl shirts for your customers, there are many factors to consider. For one, you must consider the material costs. This includes the blank shirt, transfer, and shipping. In addition to the material cost, you must also consider overhead costs. For example, a 5 x 5-inch logo will cost you about $11 in vinyl material.

Another factor to consider is labor. Many entrepreneurs don’t account for labor costs, but these are the biggest part of your selling price. You’ll need to add your time for creating the shirts, and these costs vary from person to person. A general rule of thumb is to charge $8 per shirt for the first two presses and $2 for each additional press. Additionally, you’ll need to add other operating expenses, such as rent and utilities.

Set-up Cost

The set-up cost of custom vinyl shirts depends on the size of your orders. A simple five-by-five-inch logo will require around 25 square inches of vinyl, while a 15-by-36-inch piece will require about 540 square inches of vinyl. If you want a complex design, the cost will increase with the number of colors you want to print on the shirt.


The heat press alone costs about $700. If you order a large enough quantity, it will pay for itself. For smaller orders, screen-printed transfers are more economical. However, screen-printed transfers are more expensive and require additional equipment. Set-up costs are worth it since they reduce your production time and allow you to make a huge profit from the finished shirts.

Aside from the cost of the production process, you will also need to pay for the inks and other materials. You’ll need to decide how many colors you want to use and the size of the design. You’ll also need to factor in costs for electricity, rent, website hosting, and marketing.

Fabric Type

When it comes to pricing custom vinyl shirts, you need to consider the cost of the materials. For example, opaque vinyl costs $11 per yard. Logos are typically about five inches by five inches, so each design should cost approximately $0.55 per square inch. For example, if you’re printing twenty designs on one fifteen-foot-by-thirty-foot piece of vinyl, the total cost will be $31.